1. Augmented Reality
According to Digi-Capital, by 2020, AR/VR could hit $150bn, with AR taking around $120 billion and VR $30 billion.
It seems like the year 2017 was earmarked by both Google and Apple for banking on the development and accessibility of augmented reality. With Apple launching ARKit and Google’s ARCore hitting the market, we now have two rock-solid platforms for the development of augmented reality apps for mobile devices. With most marketers seeing augmented reality as a way to provide a compelling user experience we will soon be seeing a lot of creative AR apps.
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2. Wearable Apps
Smart watches and other connected wearables have created an altogether new technology market. While many of these devices can provide standalone features they still require some support from mobile for instance before the WatchOS 4 the Apple Watch needed iPhone’s network for calling. Except for this, users prefer wearable devices to be synchronized with their mobile phones for easier access to data.
3. Instant Apps:
At the Google I/O 2016, Google launched a new feature in Android devices called the instant apps. The aim is to make it easy for users to use an android app without actually downloading it. The user can try the mobile app using the play store and download it only if they feel the need and have the requisite storage. Wish, Viki, Buzzfeed and Periscope are the pioneer apps to take this initiative. Soon there will be more additions to the list.
4. Lazy Loading and AMP:
AMP (Accelerated Mobile Pages) is a project undertaken by Google in association with Twitter. Using AMP, a mobile version of the web page is created that is comparatively a lot faster and responsive. As an alternative, the webpage can be displayed simultaneously while it is loading instead of making the user wait for the whole page to load – it is called lazy loading. Both these techniques can be used to speed the performance of mobile apps when content is syndicated through the web.